Have you ever felt like your website is losing sales? If so, you’re not alone. It’s a common problem for many businesses, especially ones that have been around for a while. I’m sure most of us would admit that one of the biggest fears we have when starting a new business is that our website will fail to live up to expectations.
We want to generate more leads and increase sales and conversions, which shows how important it is for your site to be well-constructed so it’s easy for users to find what they’re looking for and make conversions.
While there might only be a few ways to measure the success of your site, you can generally tell from where the majority of your traffic comes from and whether or not it’s increasing on a regular basis.
If you’re losing sales (either you’re getting fewer leads or your conversion rate is low), the good news is that there are things you can do to fix it! Here are a few tips you can try:
Find out what’s not working.
To find out what’s not working, you need to start by looking at the data.
First and foremost, review your analytics for a month or two (or three) before you launch an optimization campaign. This will give you an idea of what’s working and what isn’t with your website as it is right now.
Next up: Ask your customers! Talk to them about their experiences using the site and if they have any suggestions for improvement. You could even set up a survey in Google Forms or SurveyMonkey so they can give more detailed feedback without having to call or email anyone.
If that doesn’t work out well enough for your needs, try using a marketing automation tool like HubSpot or Marketo instead—these tools are designed specifically for tracking how users interact with your website, so they might be able to spot some interesting patterns in their behavior when compared against other metrics like conversion rates on different pages within the site itself (which should have been tracked separately from traffic sources).
Finally: A/B testing! This is where things get fun because it means trying new things out on purpose just to see how people react! If there’s one thing most websites could improve on, it’s probably their content marketing strategy; this type of experiment allows you to change something small like headlines here and there without spending too much time upfront designing everything yourself.
Build trust with your audience.
A website is only as good as the person behind it, and if you don’t have any social proof to back you up, your potential customers won’t give a crap about what your company has for sale.
- You need to build trust with your audience by using testimonials and having a customer service team.
- Also, don’t forget that having a guarantee is an easy way to show that you’re confident in your products or services.
- And finally—you guessed it—a call-to-action button will help convince potential customers who are on the fence about making a purchase decision.
It’s always good practice to include social proof on your website too; this can be done by displaying ratings and reviews on product pages or other areas of the site where they’ll be seen without users having to search for them themselves.
A non-intuitive design
Another thing you want to do is make sure your website design is clear and easy to navigate. Your visitors should be able to find their way around without too much trouble, and it should be obvious where they need to go if they’re looking for a specific product or service.
In order to achieve this, it’s important that your main menu is front-and-center on every page of your site. This will provide an anchor point for visitors who might otherwise feel lost on your site or unsure about where exactly they should be going next! Remember, navigation is key!
If visitors have no idea what’s going on at any given time (or if they don’t know where else they can go), then it may very well discourage them from continuing forward with their journey into buying something off of you instead of just leaving everything behind entirely because it doesn’t seem worth their time anymore (which could lead back into losing sales!).
Make sure there are clear calls-to-action throughout each page as well; these will help direct users toward whatever task needs completing before being able and willing to proceed further down the purchasing path.
Poorly written content
Poorly written content is a big problem. No one wants to read boring, long, and confusing copy. We’ve all seen it: walls of text that make you want to run away screaming before you even finish reading the first paragraph!
The good news is, that there are some easy ways to fix this issue. Here are some tips on how to write better-quality content:
- Use short sentences and paragraphs—don’t ramble on for paragraphs at a time; use shorter sentences instead (and subheadings). This way, readers will be more likely to continue reading your articles without getting bored or confused.
- Make sure your text is easy-to-read; use bullet points so that readers know what the point of each sentence is without having too much information thrown at them all at once.
- Also, try using bold or italicized text for important points in an article if you want people to pay attention specifically when those points are mentioned during their reading flow through an article’s content layout structure (e.g., using headers like “the most important thing” or “what we learned today” would help draw more attention towards these particular phrases).
If you don’t have the time or simply dislike writing, you could consider outsourcing it using a website like Fiverr.
Inadequate online promotions
Promoting your product or service is another way to increase sales. The best thing you can do to promote your product is to make sure that people know about it and where they can buy it.
You can use social media to promote your products by making sure that every post has some kind of call-to-action (CTA) in it. For example, if you are promoting a new eBook or course, leave a link in the text of the post so people know where they can purchase it. You could also add a CTA after each tweet or Instagram post with a link for more information about the product being promoted.
Promoting via email marketing works best when you already have an email list set up because there is no excuse for someone not receiving an email from you unless they unsubscribed because they didn’t like what YOU were offering!
Paid advertising on Google AdWords works great if done correctly as well because now there will be no excuses either, so try these different routes before settling on one method alone!
Not having a strong lead magnet
A lead magnet is a free, valuable resource you give away to your potential customers in exchange for their contact information. This can be anything from an eBook or checklist to a video series or webinar recording. Lead magnets are incredibly effective for two reasons:
- They quickly build trust with prospective buyers because they show that you’re knowledgeable about the product or service you’re selling.
- They help you build a list of potential customers who will receive future offers and become loyal customers (i.e., the people who buy from you again).
Not using social media to boost sales
- Social media is an excellent way to build trust with your audience.
- Social media can be used to boost sales.
- Social media can be used to build brand awareness.
- You can use social media to build relationships with your customers and get feedback on what they like and don’t like about your business and products or services, which helps you better understand them as well as their needs so that you know what they want from you.
Stop thinking you need to do everything!
This is the biggest mistake most business owners make when it comes to their website’s performance. Your website doesn’t have to be perfect, it just has to get the job done.
If your main priority is growing your business, then start by figuring out who your audience is and what they want from you. Once you know who they are and what they need from you, determine which assets will provide them with those solutions or solutions that align with their needs and desires.
From there, focus on improving those assets rather than trying to improve everything else at once because doing so will only lead you down a path of frustration where nothing gets done or done right!
Once you’ve identified your strengths as an organization (and let’s face it: most people don’t actually do this), use these attributes as guidelines for how best to present yourself online through content management systems (CMS).
You can build your brand better with the right benchmarking.
Before you can improve your online presence and stop losing sales, you need to know what’s working and what isn’t. In order to do that, you have to set goals and milestones—you can’t improve what you don’t measure.
To set your goals and benchmarks, look at other companies that are doing a similar type of business as yours. You want to see if they’re getting better results than what you’re getting right now. If they are, it’s time to up your game!
In addition to making sure all of the technical aspects of your website are in good shape (i.e., fixing those broken links), consider how the design makes visitors feel when they visit it for the first time or return again after reading about their products on social media sites like Facebook or Instagram; this will help determine whether visitors’ impressions match up with how well-known brands appear in search engine results pages (SERPs) across various devices like desktop computers versus mobile phones versus tablets because these platforms will vary based upon factors including screen size, which means that if one type verifies something works well whereas another doesn’t, then changes should be made accordingly before launching anything new so that no one misses out on sales potential due solely to a lack thereof
Your website is your most important tool for growing your business, and it’s essential that you keep it up to date. If you don’t, you’ll be losing sales—leaving money on the table. If you don’t have the time or expertise to keep your site up to date, then it’s worth investing in a professional web designer or online marketer who can help you maintain and update your website.
It can be challenging to know just where to start when it comes to repairing a broken site. If a company’s website is lacking in sales and conversions, the cause could be any number of things. It’s up to you to test it by auditing your site for some or all of the elements above. Which one produces the most compelling sales increase? That is entirely up to you—but these tips can point you in the right direction. Have fun with it, and continue to learn!
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