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How To Setup And Run Google Ads Like An Expert On A Small Budget

You don’t need a huge budget or intricate knowledge of the AdWords app to make your business grow. With a little know-how and persistence, you can use Google Ads to help your business grow and reach new customers. In this article, I’m going to show you how I set up my own Google Ads campaigns using a small budget on a tight deadline so that you can start growing your own business without having to spend thousands of dollars on advertising.

Have a Clear Goal for Your Ads

The first step in setting up Google Ads is to decide what your goals are. Are you trying to sell a product or service? Are you looking for new ways to drive traffic to your website? Or maybe you just want more engagement with customers who already know about your brand.

Once you have a goal in mind, it’s time to create an ad group (a group of ads that target the same keyword). If your goal is branding, then consider creating one ad group for each type of content on your site—for example, “blog pages,” “product pages,” and so on. You’ll want to use different keywords for each type of content so that only people interested in that specific topic will see it on Google Search or YouTube.

Start off with Search Ad

Search ads are the most popular type of ad, and they’re also the easiest to set up. They allow you to target specific keywords, websites, and demographics with your ads. This allows you to focus on only those people who are interested in your business and its products or services.

Start off by setting up a search campaign using these steps:

  • Enter target keywords into the “Keywords” field on Google Ads (or “Ad Groups” if you’re using an older version). Keywords should be specific phrases that people use when searching for something relevant to your business (e.g., “personal injury lawyer”).
  • Select how much it costs per click or impression (depending on whether this is a paid campaign or free ad); enter an amount ranging from $0–$10+ per click/impression depending on how much money each keyword costs per month; checkmark “Negative Keyword,” then type in any other words related closely enough so that they won’t trigger any unwanted ads; Add up all costs together at the bottom of this screen before clicking Save Changes!

Identify Your Target Audience

Before you start advertising, it’s important to identify the right people to reach out to. You can do this by determining what your target audience wants and needs. Ask yourself: What is the goal of your ad campaign? How do you want to reach your target audience? What is the best way to reach your target audience? For example: If we are selling a product or service, who would benefit from it most and why? Once we have defined our ideal customer, we can design an ad campaign that communicates clearly with this type of person.

Set your Targeting

Once you’ve created your campaign, it’s time to set up your targeting. This is one of the most crucial aspects of advertising because it will help you reach exactly who you want to target.

You can choose from a variety of different targeting methods:

  • Location targeting: You can target an audience based on location by country, state, city, and radius around that city. For example, if you’re selling flowers and would like to reach people in San Francisco who are planning a trip there soon, use location targeting with a radius of 25 miles outside the city limits. If your business is only available online but not through physical locations (like Amazon), then this option isn’t relevant for you; however, if that’s not the case then I suggest checking out how each option works before deciding which one is best for reaching your goals!

Target with Keywords

When it comes to targeting with keywords, there are two ways to do so:

  • You can use the Keyword Planner tool to find new keyword ideas. The Keyword Planner tool is a great place for beginners to start because it gives you data about how many searches your keywords get each month and what the competition looks like for those keywords (more on that later).
  • You can use AdWords Editor or Excel and write down all of the phrases you want your ads to show up for in a spreadsheet or document.

Choose Keywords Carefully

The next step in your campaign is choosing the right keywords. Keywords are what people type into Google to find products or services. You can think of them as search terms, but they’re more specific than that—they’re the words and phrases that people use when they want to find or buy something online.

So how do you know which ones to choose? It all starts by understanding who you are trying to reach with your advertising:

  • Are they looking for a product or service like yours?
  • What are their interests and lifestyle?

How do you find out this information? By using Google AdWords’ keyword planner tool! This handy tool allows you to enter an idea and get a list of suggested keywords related to it.

Delete Keywords That Don’t Drive Conversion

Once you’ve established the keywords that are driving conversions for your business, it’s time to take a look at the ones that aren’t.

Delete Keywords That Don’t Drive Conversions

The best way to determine if a keyword is not generating conversions is by looking at your Google Ads data and seeing how many times it has been viewed and clicked. Do this by going into “Report Settings” under “Views & CTR Data” on the left-hand side of the interface. You’ll see all of the keywords within your account listed there; filter them out so only those with less than 100 impressions appear on the screen (this will make it easier). Each column represents one metric: clicks, impressions, cost per click (CPC), conversion rate, etc.

If any specific keyword isn’t delivering results like expected or promised (e.g., low CPCs), then consider removing it so that you can focus on better-performing ones instead!

Decide On A Budget, Start Small

The first thing you’ll want to do is decide on a budget. Start small and see what works for your business. You can always scale up later if necessary, but starting with a small budget allows you to be more experimental with your ads and get more bang for your buck in the long run.

Once you have an ad spend in mind, Google Ads offers two ways to set up budgets: daily or lifetime. If you know exactly how much money you plan on spending over the course of a month (and don’t expect that amount to change), then setting up a daily budget probably makes sense for you. If however, like many eCommerce businesses who rely heavily on seasonal traffic spikes during holidays or promotional periods then lifetime budgets might be better suited for those situations since they allow users more flexibility when it comes time to evaluate ad performance and make changes based on those results rather than just focusing solely on average cost per click metrics alone – which could lead some advertisers astray if they’re not careful!

Use Negative Keywords To Minimize Unnecessary Clicks

Negative keywords are words that you want to exclude from your ad group so that your ads don’t show for searches with those words. This can be a great way to save money and minimize unnecessary clicks.

Examples of negative keywords:

  • “Free”: if you’re selling a product, it’s probably not free!
  • “Buy”: If you have an Etsy shop, using this keyword might lead someone who is searching for items on sale at Walmart (which actually does sell some of the same products as yours) to think they can buy one of your items for cheap.
  • “Cheap”: People who use this word in their searches are looking for bargains, but they could also be looking at cheaper options elsewhere than what you’re offering.

Be Precise With How You Word Your Ad Copy

When writing your ad copy, be sure to use a headline that is descriptive and interesting. You want to make sure that the person viewing your ad knows exactly what they’re going to get from clicking on it. Your headline should also be actionable; it should tell them what you want them to do when they click on your ad (and why). For example: “Get Your Free Guide To Google Ads” or “Learn How To Get Started With Google Ads Today!”

Once you have written a decent headline, use a call-to-action button. A CTA button tells people what specifically they should do after seeing an advertisement—it can be as simple as clicking on a link or downloading an ebook, or something more elaborate like scheduling a consultation with someone who specializes in this type of marketing strategy. 

The point is that you need some kind of direction so people know what specific action will help them meet their goals faster than if they didn’t see any advertisements at all! You can also include things like phone numbers and emails in case readers want additional information before making their decision.

You can do More with Fewer Ads

When it comes to Google Ads, you may be tempted to throw more and more money at a problem. But sometimes the fact that your budget is small can actually help you set up better ads than if you were working with a large budget.

Think of it this way: When we see an ad for something new, we tend to pay attention because we want to know what it is and how much it costs. But once we’re familiar with something or have bought from that brand before, our attention starts to wander and our interest in their products decreases (even if we still like them). This is called habituation—and it happens whether or not there are enough funds in our bank account! So if your budget is limited, don’t worry about overspending on clicks; focus instead on making sure those clicks drive conversions by using keywords carefully and ensuring that each ad has a clear goal for success.

Google Ads is a great way to Drive Traffic to your Website

Google Ads is a great way to drive traffic to your website. You can create an ad campaign in minutes, and it’s the easiest way to get visitors.

With Google Ads, you can target specific audiences and show your ad only to those people. You can also reach people near a certain location or who are searching for a specific keyword. Google Ads is great because it allows you to track your campaign’s performance in real-time—you’ll know right away if your ads are working or not.


Now that you’re armed with these tips, let’s a recap. First, you need to have a clear goal for your ads: what do you want people to do? Next, start off with search ads and target your audience by using keywords that describe them. Then go ahead and set your budget and choose the right number of clicks per day. Finally, don’t forget about negative keywords—they can help eliminate unnecessary clicks while still bringing in valuable traffic!

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