The digital advertising landscape is evolving with each passing day. Businesses are finding new ways to connect with customers and consumers, and they’re doing it through a variety of mediums. In this post, we’ll review the different types of digital advertising options available today, so you can decide which one works best for your business.
Roles and functions of digital advertising
There are two main roles for digital advertising, and they are:
- Generating traffic to your website or landing page
- Increasing sales and brand awareness
Digital advertising can be used to target specific audiences based on their demographics, interests, location, and many other parameters. Therefore, it’s a great way to reach your target audience efficiently without wasting too much money on ads that don’t work anymore. Digital marketing is also an effective platform for building brand awareness because it allows you to create tons of engaging content that people will see organically (i.e., without having been paid for in advance).
This is a great way to establish yourself as an authority in your industry and generate leads that you can follow up on later.
When most people think about digital advertising, the first thing that comes to mind is pay-per-click (PPC). It’s also one of the most common types of online advertising.
How it works:
An advertiser pays a set amount every time someone clicks on their ad. They only pay for clicks, not impressions or views (like in display ads).
PPC is great for businesses that want to get a quick return on their investment. It’s also a great way to target specific audiences, which is why it’s often used for lead-generation campaigns.
What’s the downside? PPC is not a long-term strategy. It can be expensive, and it doesn’t build brand awareness. PPC also doesn’t give you much data about your audience, which makes it hard to target specific demographics based on interests or behaviors.
What are some of the most common PPC strategies? There are three main types of PPC strategies: 1. Cost per click (CPC) 2. Pay for performance 3. Retargeting. Learn more about setting up Google PPC Ad here >>
Search Engine Optimization
Search engine optimization (SEO) is the process of increasing the amount of traffic to a website from search engines via “natural” or un-paid (“organic”) search results. SEO is a long-term strategy and requires significant investment in order to get good rankings and results.
Here are some tips for improving SEO:
- Create high-quality content that matches what people are searching for on your industry’s terms and keywords, such as “best pizza restaurants in Boston” or “best vacation spots for couples.” Good content should be informative, engaging, and well-written so that users will want to share it with others who might also be interested in learning more about your business.
- Make sure you have an easy way for visitors, customers, potential clients, etc. to contact you so they can ask questions directly instead of just reading articles online (which may not answer all their questions). This could be through phone number(s), email address(es), or other means, but make sure there is one clear place where people can reach out with any issues or concerns they may have about your company’s products or services!
Social media marketing
Social media marketing is a great way to reach your target audience.
Social media marketing can be used to promote your business, products, and services.
It can also be used as a tool to build brand awareness and increase sales by fostering relationships with customers through social platforms like Facebook, Twitter, YouTube, and Instagram. Get your Facebook Ad setup here for free>>
Content marketing is a form of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the objective of driving profitable customer action.
Content marketing can be used to develop your brand, generate leads, increase sales, and boost engagement. A well-crafted content strategy helps you build trust with your target audience by showing them that you have something worthwhile to say. Content marketing also works because it’s more authentic than traditional advertising, which typically uses hard-sell techniques that can come off as disingenuous or inauthentic.
The best content marketing strategies are impactful, easy to digest, and shared. This can help your brand build a loyal following and increase traffic to your site.
Paid social campaigns
Paid social campaigns are paid advertisements on social media. They can be promoted through a hashtag, a post, or an account. The main types of social campaigns are:
- Promoted posts
- Organic posts
Paid social media campaigns are meant to be used by businesses and other organizations. They’re usually created by professional social media marketers and have a specific goal in mind. For example, they may be trying to get more followers on Instagram or promote a product or service.
In contrast, organic posts are usually created by a business’s employees or fans. They have no monetary value and don’t require payment to be seen by others.
- Sponsored content is a form of native advertising that relies on readers to interact with the ad.
- Paid for by advertisers and posted on blogs, news websites, and social media, sponsored content is designed to look like an article or video you’d be interested in reading or watching.
- This means it can be difficult to distinguish between sponsored material and actual articles, but it’s often easy enough if you read closely—you’ll notice plugs for relevant products within the text or hear subtle product references when listening to an audio recording.
- For businesses that have a lot of content that they need to share (for example, if you’re launching a new publication), sponsored posts are an excellent option because they offer one more way for people who don’t already know about your company’s products, services, applications, etc.!
Native advertising is a form of advertising that is integrated into the content, or environment, that surrounds your ad. Native ads might be videos, images, audio clips, or interactive elements like quizzes or games. Because they are more natural and less intrusive than traditional banner ads (which are usually rectangular display units), they’re also less likely to annoy users and more likely to get clicked on by them.
Native advertising is on the rise because it gives advertisers more flexibility with regard to how their message will be delivered and publishers more revenue from these types of ads compared with other display options such as banners or skyscrapers.
Digital advertising has a lot of varieties. This post will cover the main ones.
Digital advertising is a broad term that encompasses many different types of ads. The most common types of digital advertisements you’ll see include:
- Display ads like banners and skyscrapers promoting a website or service are served up by third-party publishers like Google or Facebook.
- Search engine marketing (SEM), also known as pay-per-click (PPC), is when you pay each time someone clicks on your ad in the search results on Google and other search engines.
- Social media advertising, where businesses can promote their content across social networks like Facebook, Instagram, and Twitter by buying ad space to target specific demographics with relevant messages based on their interests, is highly targeted because it’s often paired with data on user behavior as well as demographics.
These are all great ways to get your message out there, but which one should you use? Well, it depends on your goals, budget, and audience. If you’re on a limited budget, then display ads might be the best option for you. You can get started with as little as $50 per month and reach a wide range of people who may not have heard about your business yet. Social media is also an affordable option and allows for some creativity, but it’s important to keep in mind that you’ll need to pay attention to what’s working (or not) since there are many variables that go into social media advertising like the type of content (images vs. text), message length, etc.
We hope that you now have a better understanding of the different types of digital advertising and which one might work best for your business. Digital advertising is a great way to reach your target audience, but it’s important to take into consideration factors such as budget and time when deciding what type of strategy will work best for your company.
If this article was helpful, please share it with any friends or colleagues who may be interested in learning more about digital marketing!
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